STRACCI: A STORY OF REBIRTH, REBELLION, AND GLOBAL VISION
Fashion is more than fabric—it’s a mindset. STRACCI was born from struggle, reborn with purpose, and designed for those who rise stronger after every fall. This is not just clothing. It’s rebellion, identity, and power stitched into every thread.
From Lebanon to the World: The Phoenix Rises
Founder Elias Daccache built his first brand in Lebanon before life forced a reset. Financial hardship pushed him to work for others, but it never extinguished his vision. Instead, it sharpened it. With courage, clarity, and the mantra “BE BRAVE,” he rose again and launched STRACCI.
STRACCI is rooted in the spirit of Lebanon—a country that rises from collapse again and again. Like the phoenix, it doesn’t just survive—it transforms. STRACCI stands as a symbol of that rebirth: bold, proud, and unstoppable.
Built in China. Powered by Purpose.
STRACCI took flight in Guangzhou—a city where vision becomes action. Here, manufacturers became partners, and problems became breakthroughs. It’s where STRACCI found the muscle to match its ambition.
STRACCI Means More
A name pulled fromThe Godfather, “STRACCI” later revealed a deeper truth—it means “rags” in Italian. The irony was perfect. From nothing came everything. STRACCI is the journey from scraps to style, from silence to statement.
Collections with Identity
We don’t chase trends—we create meaning. STRACCI is structured across three core lines:
CORE – Clean silhouettes and elevated essentials.
STR – Gen Z-driven rebellion and edge.
BCK – Sophistication in monochrome form.